Today's Internet is an important era in the history of world trade is. Before so many people have met in the global market. It's a lot of people have never been easier to reach.
But, seriously trying to compete at the global level, the sound of surprise, a few brands in the market tempting billions. England's website is not enough: in Austria, or the Zambian people can access your Web site to see just a part of, because words, they speak the language of choice does not mean that local competitors. Customers worldwide to achieve something better.
They compete with local residents, as well as companies like Groupon.com because most global companies billions of dollars can. The good news is no longer needed is a large marketing budget. Only a few simple changes in your success as a global phenomenon, you can create. Here, for those anywhere around the world in your website (just maybe) ten tips to conquer the world.
1. Translate Content
English as a global language of commerce from unnecessary burdens, has been adopted as a translation of your text where the world seems to be. But, just in English, "Understanding" They have really competitive if you choose to speak their native language or English-only website, because you do not understand the service.
English speakers, only 25% of global web users to create, as a translation of your website in the world and is the most important.
Which language but hard to translate them into a generally better choice. What's your idea of a language if you work, chances are good languages other than function is a good. Once it is important to translate your website all of your pages in English translation with the latest changes.
The good news is that once the content of the translation is long and costly process, will not. MyGengo the same services at very reasonable prices in a few hours you can get a professional translation. They even translated the number of Web pages that you can include a pipeline to provide the API.
2. Localize All Measurements
Translation does not end with the globalization of your content. Whenever you have visitors from Europe are scratching their heads about pounds and inches. You have a list price in U.S. dollars only, some potential customers that your product actually costs them extra time to spend figuring out how please contact us. Refer to a specific culture or region, do not use the phrase might mean and use (the United States, Australia, and Britain's "football" and the like) several other people that the condition is anharyeo.
3. Map the Language Versions in Physical URLs
It brings together the market as it helps in the community pool, at the same web domain site is all in your language version. Instead of 10 sites with low traffic, you can have a strong site.
The following words, the URL of a content that represents only one language is. You have the same exact web address to create dynamic content for display in a different language if you have a system, it will confuse the search engines. How easy domain (www.domain.com/en/) the following language sub-domains (en.domain.com) or language and the language to separate folders.
Both of my recent folders, and language you prefer. Work either because the option to select the most appropriate. Avoid using search engines such as www.domain.com/?lang=en parameters do not like it.
4. Detect the User’s Language
As a user first visits your website, the language he or she is educated guess that you want. HTTP request headers, such as is often the language of the Web browser provides useful information is the best place to be. If all else fails, you are still depending on the user's location can be assumed.
Of course, the user's location to their desired language does not resolve completely reliable. In some countries, more than one official language, and even the user is allowed to travel there. In some cases, even the language of the browser (the user to navigate in an Internet cafe in a foreign country, etc.) may be wrong. Despite these problems, tracking the user's language, at first glance by the user to understand your site is the most effective way to maintain.
5. Language Selection
Great recognition of the language user, but always easy user can change the language. In the future he or she certainly does not remember the settings. Whatever you do, based on the user's location does not restrict the choice of language.
MySpace is an example of something that should not be. You choose your own country, Finland, the Finnish web site automatically changes. If you choose the Swiss, Italian, German or French, then it asks you. If you are English speakers, regardless of the fact that you are living in their own country goteului United States, Britain or Australia is required. It is the user's geographic location, regardless of the choice of language is important to offer.
6. Use Machine Translation for Customer Support
You in different languages translation of your website and one of the first ones to know all the languages that will be the start of a statement from the customer. The plans for world domination, it has succeeded so positive is the problem!
The good news, such as Google Translate translation tools to support existing customers by providing them. It does not always work perfectly understand how it can be resolved and the problem is customers.
Add another possibility to the ticket system troubleshooting is a translation tool for your site. Treated in this way, the ticket is in English and another language customer service representative to understand the problem using this tool does not understand English, English in. Customers can get their own built-in language, text and translation back in. This is the last work 2 years Xiha multilingual social network for customer support and feedback from customers is overwhelmingly positive way.
7. Use a Global CDN Provider
You run a high traffic website, you probably already know what Canada. If you do not know, Canada is the abbreviation of the content delivery network. It is a system that mirrors the world website (or nodes) of all the static content. A visitor comes to your site, the system automatically provides information on the euro to the next node.
This is a page on your site in the United States at the time of loading can affect the big difference is the same every night when you go global. My website is a quick euro was 5-10 hours. Multiple sites around the world and a very cheap easy way of site-wide compared to other solutions, such as.
Acceleration of the load times, as well as visitors will be happy to also increase your page rank on Google is. Loading speed of your site that Google search results are displayed on the considerations when deciding how high is a factor.
WebPagetest.org at various points around the world to measure the load time is a great tool. You have your own site in New Delhi, New Zealand and other places in New York, other browsers can see how that will allow the load is a free service. For the impact you can - if you have not already, you go there on your site in Australia to determine how to download it!
In addition, some services will be blocked from certain countries, please note. Your Facebook or Twitter widget on your site if you go to your site is accessed from countries such as China and what happens if.
8. Support Right-to-Left Layout
Some languages like Arabic, is the font from right to left. Arabic, but the fastest-growing language on the Internet, non-Arab countries, most sites do not support it. You by one of the first to the competitive advantage your company can give you.
Usually a website that fully supports these languages means that the overall layout of the flip. Otherwise, the text is aligned to the right button on the left still Get situations. A good example Take a look at Google's Arabic landing page.
9. Accept Local Payment Systems
You do not want to take a conscious, even though world domination, you can still get international visitors. You can give these visitors, if you pay, so it is difficult or impossible to pay for them will be is a good way went out of business.
Almost everyone in the United States and Western Europe have a credit card, but they are relatively rare in many countries appears. At least, Paypal and Skrill Support (formerly known as casinos and Moneybookers) to try. Two payment systems by the user can transfer money from your bank account.
10. Avoid Regional Controls
You based on his or her area to control user access to content should not be. The only exception to do with your music, or local restrictions on licensed content such as movies, please. Under normal circumstances, such marginal benefits can be frustrating and it really almost no customers.
For example, I have I fallen into the hands Weber grill will be installed when you try to put together was in Switzerland. I ran into problems, so German was shown in the company's website. Google galaxy, but they are not available through the manual in English can be seen that when I try to open an English website, I see the German website has been redirected to use. Limited access to the files, then find a PDF file from Google's cache to check the direct download URL! In the end, I asked a friend from another country that has to download the file and send it to me.
In general, we can explore a former employer or deny access to content, or abroad if I can find the website a number of other examples have. Considering constraints, you really want to accomplish when you try to think. You have other users accessing your site if you are concerned that it is expensive, think again. You actually get a lot of traffic from overseas, if the filter it to make money there, not cost you money!
Good advice if you have any questions, please share your thoughts below. The world is listening!
Source: mashable
But, seriously trying to compete at the global level, the sound of surprise, a few brands in the market tempting billions. England's website is not enough: in Austria, or the Zambian people can access your Web site to see just a part of, because words, they speak the language of choice does not mean that local competitors. Customers worldwide to achieve something better.
They compete with local residents, as well as companies like Groupon.com because most global companies billions of dollars can. The good news is no longer needed is a large marketing budget. Only a few simple changes in your success as a global phenomenon, you can create. Here, for those anywhere around the world in your website (just maybe) ten tips to conquer the world.
1. Translate Content
English as a global language of commerce from unnecessary burdens, has been adopted as a translation of your text where the world seems to be. But, just in English, "Understanding" They have really competitive if you choose to speak their native language or English-only website, because you do not understand the service.
English speakers, only 25% of global web users to create, as a translation of your website in the world and is the most important.
Which language but hard to translate them into a generally better choice. What's your idea of a language if you work, chances are good languages other than function is a good. Once it is important to translate your website all of your pages in English translation with the latest changes.
The good news is that once the content of the translation is long and costly process, will not. MyGengo the same services at very reasonable prices in a few hours you can get a professional translation. They even translated the number of Web pages that you can include a pipeline to provide the API.
2. Localize All Measurements
Translation does not end with the globalization of your content. Whenever you have visitors from Europe are scratching their heads about pounds and inches. You have a list price in U.S. dollars only, some potential customers that your product actually costs them extra time to spend figuring out how please contact us. Refer to a specific culture or region, do not use the phrase might mean and use (the United States, Australia, and Britain's "football" and the like) several other people that the condition is anharyeo.
3. Map the Language Versions in Physical URLs
It brings together the market as it helps in the community pool, at the same web domain site is all in your language version. Instead of 10 sites with low traffic, you can have a strong site.
The following words, the URL of a content that represents only one language is. You have the same exact web address to create dynamic content for display in a different language if you have a system, it will confuse the search engines. How easy domain (www.domain.com/en/) the following language sub-domains (en.domain.com) or language and the language to separate folders.
Both of my recent folders, and language you prefer. Work either because the option to select the most appropriate. Avoid using search engines such as www.domain.com/?lang=en parameters do not like it.
4. Detect the User’s Language
As a user first visits your website, the language he or she is educated guess that you want. HTTP request headers, such as is often the language of the Web browser provides useful information is the best place to be. If all else fails, you are still depending on the user's location can be assumed.
Of course, the user's location to their desired language does not resolve completely reliable. In some countries, more than one official language, and even the user is allowed to travel there. In some cases, even the language of the browser (the user to navigate in an Internet cafe in a foreign country, etc.) may be wrong. Despite these problems, tracking the user's language, at first glance by the user to understand your site is the most effective way to maintain.
5. Language Selection
Great recognition of the language user, but always easy user can change the language. In the future he or she certainly does not remember the settings. Whatever you do, based on the user's location does not restrict the choice of language.
MySpace is an example of something that should not be. You choose your own country, Finland, the Finnish web site automatically changes. If you choose the Swiss, Italian, German or French, then it asks you. If you are English speakers, regardless of the fact that you are living in their own country goteului United States, Britain or Australia is required. It is the user's geographic location, regardless of the choice of language is important to offer.
6. Use Machine Translation for Customer Support
You in different languages translation of your website and one of the first ones to know all the languages that will be the start of a statement from the customer. The plans for world domination, it has succeeded so positive is the problem!
The good news, such as Google Translate translation tools to support existing customers by providing them. It does not always work perfectly understand how it can be resolved and the problem is customers.
Add another possibility to the ticket system troubleshooting is a translation tool for your site. Treated in this way, the ticket is in English and another language customer service representative to understand the problem using this tool does not understand English, English in. Customers can get their own built-in language, text and translation back in. This is the last work 2 years Xiha multilingual social network for customer support and feedback from customers is overwhelmingly positive way.
7. Use a Global CDN Provider
You run a high traffic website, you probably already know what Canada. If you do not know, Canada is the abbreviation of the content delivery network. It is a system that mirrors the world website (or nodes) of all the static content. A visitor comes to your site, the system automatically provides information on the euro to the next node.
This is a page on your site in the United States at the time of loading can affect the big difference is the same every night when you go global. My website is a quick euro was 5-10 hours. Multiple sites around the world and a very cheap easy way of site-wide compared to other solutions, such as.
Acceleration of the load times, as well as visitors will be happy to also increase your page rank on Google is. Loading speed of your site that Google search results are displayed on the considerations when deciding how high is a factor.
WebPagetest.org at various points around the world to measure the load time is a great tool. You have your own site in New Delhi, New Zealand and other places in New York, other browsers can see how that will allow the load is a free service. For the impact you can - if you have not already, you go there on your site in Australia to determine how to download it!
In addition, some services will be blocked from certain countries, please note. Your Facebook or Twitter widget on your site if you go to your site is accessed from countries such as China and what happens if.
8. Support Right-to-Left Layout
Some languages like Arabic, is the font from right to left. Arabic, but the fastest-growing language on the Internet, non-Arab countries, most sites do not support it. You by one of the first to the competitive advantage your company can give you.
Usually a website that fully supports these languages means that the overall layout of the flip. Otherwise, the text is aligned to the right button on the left still Get situations. A good example Take a look at Google's Arabic landing page.
9. Accept Local Payment Systems
You do not want to take a conscious, even though world domination, you can still get international visitors. You can give these visitors, if you pay, so it is difficult or impossible to pay for them will be is a good way went out of business.
Almost everyone in the United States and Western Europe have a credit card, but they are relatively rare in many countries appears. At least, Paypal and Skrill Support (formerly known as casinos and Moneybookers) to try. Two payment systems by the user can transfer money from your bank account.
10. Avoid Regional Controls
You based on his or her area to control user access to content should not be. The only exception to do with your music, or local restrictions on licensed content such as movies, please. Under normal circumstances, such marginal benefits can be frustrating and it really almost no customers.
For example, I have I fallen into the hands Weber grill will be installed when you try to put together was in Switzerland. I ran into problems, so German was shown in the company's website. Google galaxy, but they are not available through the manual in English can be seen that when I try to open an English website, I see the German website has been redirected to use. Limited access to the files, then find a PDF file from Google's cache to check the direct download URL! In the end, I asked a friend from another country that has to download the file and send it to me.
In general, we can explore a former employer or deny access to content, or abroad if I can find the website a number of other examples have. Considering constraints, you really want to accomplish when you try to think. You have other users accessing your site if you are concerned that it is expensive, think again. You actually get a lot of traffic from overseas, if the filter it to make money there, not cost you money!
Good advice if you have any questions, please share your thoughts below. The world is listening!
Source: mashable
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